The 5 Most Overlooked Fixes That Can Instantly Improve Your Marketing

Most small business owners think they need more marketing — more posts, more ads, more effort. The truth? Often, it’s not about more… it’s about fixing a few small leaks in the bucket.

Here are five “fix this first” items that make a massive difference:

1. Your Google Business Profile.If this isn’t updated with photos, reviews, and your hours, you’re invisible locally. One HVAC company I worked with updated theirs and started showing up in “near me” searches within two weeks.

   
   

2. Call-to-Action Clarity.Look at your website and socials. Is it obvious what you want people to do? “Book now,” “Call us today,” “Order online” — one simple action beats three vague ones.

   
   

3. Your First Impression Image.A grainy profile pic or outdated logo kills trust fast. Even swapping in a bright, professional-looking photo can lift engagement by 20–30%.

   
   

4. Your Follow-Up.Most small businesses lose sales not because customers said “no,” but because they never followed up. A simple “just checking in” email or text template can convert 20–40% more leads.

   
   

5. Consistency Beats Creativity.Posting once a day for a week and then ghosting for three weeks does more harm than good. Pick a realistic rhythm (even once a week) and stick to it.

   
   

👉 This is exactly what we cover in my 90-Day Marketing Gameplan: identifying your “fix first” priorities so your effort actually pays off.