Smarter Content Strategy: Planning a Year’s Worth of Posts Without Burnout

Small business owners often feel stuck: “I know I need to post, but I don’t know what to say.” That stress leads to inconsistency, which hurts reach. With the right approach, content can be planned in hours instead of days.

The 3-Pillar Approach

1. Education: Share quick tips that solve customer problems.

2. Behind-the-Scenes: Let customers see your process and people.

3. Promotion: Highlight offers without overdoing it.

4. 
   

Real ExampleAn Airdrie café owner sat down with me to plan content. In two hours, we mapped six months of posts. We used prompts to generate ideas, then slotted them into a simple calendar. The owner left saying, “I feel lighter already.”

Why It MattersConsistent content keeps your business top-of-mind. And when customers are ready to buy, you’re already the name they trust.

How CTRL Point Studio HelpsMy Clarity & Growth Roadmap gives businesses a 90-day content plan with tactics they can actually manage. No more scrambling, just steady growth.