How to Write Social Media Posts That Actually Get Customers (Not Just Likes)

Likes are nice, but let’s be honest: most small business owners want posts that bring in sales. Here’s the formula I teach clients for writing posts that move people to action:

1. Hook – Start with the problem your customer cares about.Example (plumber): “Worried about frozen pipes this winter?”

2. Value – Share a quick, practical tip.Example: “A $10 pipe insulation wrap can save you thousands in repairs.”

3. Call-to-Action – End with one simple next step.Example: “Book your winter inspection today and avoid the headache.”

Here’s a real post from a fitness studio I worked with:

• Hook: “Struggling to stick to workouts?”

• Value: “Our 30-minute lunchtime classes are designed for busy people who need quick, effective routines.”

• CTA: “Try your first class free — message us to book.”

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Result? That single post brought in 12 trial sign-ups in one week.

👉 If you want done-for-you ideas, captions, and ad templates, check out my Social Media Post & Ad Kit. It’s built to take the guesswork out of what to say.