How Airdrie (and Alberta) Small Businesses Are Modernizing Marketing: Barriers and Wins

Canadian adoption of new marketing tools, including AI, is uneven. According to Statistics Canada, 17.9% of businesses plan to adopt AI in the next 12 months. Yet in Alberta, small businesses often hesitate due to cost, time, or fear of complexity.

Barriers:

• Limited resources for testing new strategies.

• Confusion over which tools actually matter.

• Uncertainty about privacy and compliance under Canadian laws.

Wins:

• A Calgary retailer used better data tracking and forecasting to reduce stockouts by 22%.

• A local service company automated lead follow-ups and saved 5 hours each week.

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How We Help: At CTRL Point Studio, I focus on removing the overwhelm, showing small businesses which strategies are worth investing in, and setting up systems that save time and create measurable growth.