Why Most Small Business Marketing Fails (And How to Fix It in 90 Days)

If your marketing feels like it’s “just not working,” chances are you’re stuck in one of these traps:

1. Scattered effort. You’re posting on Instagram, trying to update your website, maybe sending an email here and there — but nothing feels connected.

2. Unclear messaging. You’re describing what you do, but not in a way that makes your best customers feel, “This is for me.”

3. No timeline. Marketing becomes a to-do list without priorities. You never know what’s working because you’re trying too many things at once.

   
   

Here’s a concrete example: a local bakery I worked with was posting almost daily, but posts ranged from memes to product shots to random holidays. Nothing tied back to their sales goals (like pre-orders for custom cakes). Once we built a simple 90-day plan, every post had a purpose. Within a month, they doubled their pre-order inquiries.

How you can fix it:

• Pick one main goal for the next 90 days (e.g., book more consultations, sell more seasonal products).

• Choose 2–3 channels to focus on, max.

• Map out 3–4 recurring content themes (for the bakery: menu highlights, behind the scenes, seasonal offers).

• Add 2–3 small “fix first” items (like updating your Google Business profile or website contact form).

That’s all a 90-day plan is — clarity and focus.

👉 If this sounds like the reset your business needs, that’s exactly what I deliver in my 90-Day Marketing Gameplan: a custom roadmap with tactics you can start tomorrow.